Illustration: Asics Novablast 5
This project began with a leap of creativity and the power of social media. Inspired by Asics' dedication to performance and innovation, I created and shared a series of designs that caught the brand's attention. Drawn to my unique illustration style, the Asics team reached out, tasking me with bringing their vision to life for the launch of the Asics Novablast 5.
The goal was to create a vibrant, dynamic illustration that captured the energy and cutting-edge design of the new shoe, set to launch globally on December 1st. Through bold visuals and thoughtful storytelling, I aimed to highlight the shoe's features while reflecting the brand’s spirit of movement and resilience.
This collaboration not only underscores the value of putting yourself out there but also celebrates the fusion of creativity and sport—two elements that continuously inspire my work.
