Illustration: Asics Runs BCS
In collaboration with ASICS, I designed a graphic celebrating their sponsorship of the BCS Marathon and Half Marathon at Texas A&M University in College Station, Texas. The illustration highlights the event’s vibrant spirit while merging ASICS’ commitment to running culture with a nod to local Texan charm.
The design features a dynamic disco cowgirl wearing ASICS running shoes, confidently sprinting through Texas A&M’s iconic campus. Her bold presence, complete with playful details and energetic colors, reflects the joy and resilience of marathon participants.
This project was an exciting opportunity to blend cultural storytelling with brand identity, creating a piece that celebrates community pride and inspires runners of all levels. The design was warmly received by ASICS, Fleet Feet Houston, and the BCS Marathon team, further solidifying ASICS’ role as a champion of active lifestyles and meaningful connections.
